In recent times, a lot of celebrities, social activists, humanitarians, especially Indians have come out to support the cause of the dark-skinned. I feel strongly about it too, but when you come to think of it, don’t you think this is something that’s age old? So why have we suddenly awaken from our stupor and begun to talk about this with a vigorous moral ground as deep as our own insecurities? Better late than never, but hey, all I am trying to say is, Fair & Lovely has been synonymous with beauty from times of yore.
I met with a family who was looking to move abroad and we started discussing about how they could move to Dubai or UK or Australia…In between the scrumptious meal that we were having together, I was asked by the head of the family if there’s racism in the UK and if they would be differentiated based on their colour if they decide to move to the UK.
I thought for a moment, and said, “But, there’s racism in India, too!”
I wasn’t sure if they understood my sarcasm, but we didn’t drag the topic any further that night.
Well, was I wrong?
What rights do people have, to voice against racism, if they themselves differentiate based on colour?
Okay, in India, caste and colour is no bar when it comes to democratic and citizenship rights. However, within the society, within families, within sects, fair skin is preferred over the dark skin.
That’s the truth no one wants to hear and accept. But it is the truth.
Guess what, it exists in my family too.
So, yeah, let’s get this straight. I am not dark skinned. I don’t know how I would fare on the “fair-o-meter” (pun purposefully intended), but I am pretty fair. Not milk-fair but fair enough, if there ever was such a term. But when I was growing up, I wasn’t as fair as some of the girls around me, and was made to realize that every now and then. Not in a bad way, but just in passing. As if, someone else being fairer already makes them score ten points ahead of mine in whatever race of life it was that we were contesting. I did feel bad about it then. And yes, I did use a lot of those malignantly-advertised creams to improve my complexion. But, as I grew up, I began to understand that I didn’t need these creams, not because I was already “fair”, but because I didn’t feel the need to change my colour.
Whatever are the list of insecurities I have about my appearance, trust me, my complexion isn’t one of them. Thank God, I love the way my skin looks and feels and the way I find my own complexion sexy.
But that’s not the point here, is it?
What if I had lived in that white-infested society for longer, and been in circumstances, where my colour would be ridiculed, or worse, been made to feel inferior?
Let’s not make it about me. I am very fortunate.
But there are hundreds and thousands of girls who think that the fair can only be lovely, and if they are dark, they could never be lovely. There are thousands of girls, who are the by-products of maliciously-fact-morphing advertisements, who spend their money on these creams to become lovely.
Ladies, you already are lovely, and if you’re not, I highly doubt a dozen bottles of creams would ever be able to make you lovely.
Whether you are a fair-skinned or dark-skinned, you are lovely and beautiful – So learn to love your colour.
But, how does an entire generation of a million girls change their perception with just this article?
First and foremost, these ridiculous ads where a dark girl gets rejected from a job interview, and starts using a miracle cream and gets the job instantly and lives happily ever after needs to stop. Seriously. The Government censors adult movies and violence – Censoring such thought-altering-provocative slurs on impressionable minds needs to stop. God, these companies have started targeting men too!
There seriously is a dearth of fair and lovely men in this world – Whatever happened to tall, dark and handsome?
Anyway, once we stop this drama coming to our TV channels and hogging air time, we need a change of perception of beauty.
Tell me, what is the ratio of fair-skinned actresses versus dark-skinned actresses in Bollywood?
Bollywood, fashion and the glamour industry is synonymous with beauty.
So, we need more representation of the dark skin, not the way minority demands representation, but the way talent is limitless of color.
Once efforts are being taken to make the “dark-skin” as acceptable on bigger forums, hopefully, families and society will start looking at things differently too.
The thing is, the concept of what is beautiful and pleasing to the eye is so morphed because of years of mind-conditioning, that, it will really take years to change this.
One would ask, why do we need to use make-up or go for facials or apply any cream at all if not to increase the “gora nikhaar” factor of your skin?
We go for facials to remove dead skin, clean our pores, and take care of ourselves. That has got nothing to do with colour. We apply make-up to improve what we already have, not to change what we have.
And if I hear “gora nikhaar” from one more person, I swear to God I would paint their face with my kohl until they really shut up!